Every Friggin' Time the News Reports on a Viral Video

And the thing that bugs me the most isn't even the inane commentary. It's the fact that in articles about viral videos, WHICH ARE ESSENTIALLY JUST LINKS TO YOUTUBE VIDEOS, they alway put these scare quotes around the words "viral video."

WHHHHHHHHY!? THAT'S NOT AN EXPRESSION THAT'S JUST WHAT THEY'RE CALLED